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Why You Should Take a Look at Toyota's March 2010 Incentives

Toyota Incentives

With all of the problems and negative press Toyota has received over the past few months, it's easy to understand why you might have eliminated Toyota vehicles off your list. But, it's important to remember that all manufacturers have problems with their vehicles at some point in time. Although Toyota should have definitely done a better job handling and fixing the acceleration and braking issues found in some models, their vehicles are still competitive on numerous factors such as styling, gas mileage, and price. So, assuming you are willing to consider a Toyota, now may be a very good time to get an excellent deal on Toyota models.

This past January, Toyota sales were down almost 30% from the prior year, and February sales are expected to be about 25% down from last year.  So, Toyota has realized that they need to take some immediate steps to repair their image and get buyers interested in their vehicles. Just out this morning is news that Toyota will be announcing numerous incentives for new auto buyers in March, such as:

  • 0% Financing for 60 months on some 2010 model year vehicles
  • A 2 Year "Toyota Auto Care Premium Package" covering oil changes and maintenance services for previous Toyota owners
  • Cash rebates ranging from $500 to $3,000 on certain 2010 models.

So, if you are in the market for a new car or truck and are willing to look past some of Toyota's recent problems, you should keep an eye on these new deals.  In addition, expect other major manufacturers such as Ford, GM, Honda, and Chrysler to increase their incentive offers as they try and capture market share away from Toyota.