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Small is Big

Small is Big

In a land where lumbering SUVs once roamed like so many dinosaurs, small car sales have grown to levels not seen is nearly 20 years, so says a report on Bloomberg.com.

One reason is obvious; soaring gas prices. It is a knee-jerk consumer reaction proven time and again; when gas prices rise, so too do sales of gas-efficient cars. And save for an early summer respite, we’ve seen gas prices rise all year.

The other reason is one we’ve mentioned before; small cars are better now than they have ever been. Automakers, following MINI’s lead, have finally realized that making small cars truly desirable is just plain good business. Small cars can be nearly as accommodating and luxurious as big cars. Downsized has moved upmarket.

Small cars, compact and below are poised to earn close to 20% of the U.S. market share, which would be the best year since 1993, when small cars accounted for 20.5% of the market.

Chevrolet has seen great success with it’s Cruze and Sonic models, as has Ford with the Focus. All saw big gains for the month of September.

Venerable standbys like the Honda Civic and Toyota Corolla have also seen good bumps, and the new and even more fuel-frugal Subaru Impreza has been a sales smash.

Add to that crop the Dodge Dart, whose overall goodness almost makes us forget that the inept Caliber even existed, and the suddenly resurgent FIAT 500, and it’s clear that quality and style in the small car segments is playing nearly as big a role as MPG in this sales run-up.

Check out the full article on Bloomberg.com, and when you’re ready to save gas in style, start your research at AutoBuying101.com.