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J.D. Power and Compete Report: Nearly 80% of Online Vehicle Buyers Visit a 3rd Party Web Site

According to a new report released by J.D.Power & Associates and Compete, Inc.: 77% of new vehicle buyers go online to do research in the 6 months prior to their purchase, and of that 77%, nearly 80% visit a third party website.


This is not a total surprise to the team here at AutoBuying101.com, as getting independent advice and information is critical to helping you, the auto buyer, make a smart decision.  That's why we recommend not only using the resources available on our site, but also visiting some of the otther top automotive sites on the web.


The study was based on the clickstream activity from users that bought between January 2008 and December 2009.  Specific to some of the first sites that buyers visit, the report mentioned:


"Among third-party websites, AutoTrader.com, Edmunds and Kelley Blue Book garner particularly high visitation rates from buyers overall.  Several third-party websites are the first stop for buyers shopping online. Approximately 7 percent of new-vehicle buyers who use the Internet while shopping visit Edmunds before any other automotive website. Individually, eBay Motors and Kelley Blue Book are the first websites visited by 6 percent of vehicle buyers shopping online."


So, keep using thrid party sites to help during your auto buying process, and thanks for visiting us here at AutoBuying101.com!


For more information on the report, you can click here >>