Learn How To Get The Best Deal

Do Poor Sellers Mean Great Deals?

Deal or No Deal?

When we hear that a car is not selling particularly well, our spidey senses start tingling. Our intuition is that when they're not moving metal, there are probably going to be great deals available.

Automobile magazine recently published an article called The Best Cars That Nobody Buys. They looked at eight very competent and seemingly desirable vehicles, offering some analysis on why these cars may not be selling.

Let's take it one step further and see if, in reality, there are great deals to be had on these eight poor-selling cars.


Buick Regal

Here's a car that's just caught in a temporary identity crisis. It's just a little bit ahead of its time. As Buick is reinventing itself from grandpamobiles to a bona fide Euro-premium competitor, the Regal is stuck in the middle.Basically a rebadged Opel Insignia that’s crossed the Atlantic, the Regal is a good drive at a reasonable price point. There is even a hot-rodded GS version for high performance thrills.

The Deal:

Buick Regal (Premium 2 package)

MSRP: $30,785

Invoice: $30,187

True Car Market Average: $29,246 (includes $1,000 cash incentive)

Savings: $1,539 off MSRP, $941 below invoice.


Ford Flex

Separated from the rest of the people-mover pack by very bold styling, perhaps the Flex is just a little too bold. All squared-off angles and straight lines, the Flex looks like a MINI Cooper mated with a bread van. Very cool, but very different.Not dowdy like a minivan, not rugged like a crossover, the Flex straddles the two categories. It seems to meet the needs of both but the sales figures suggest that perhaps it satisfies the needs of neither.

The Deal:

Ford Flex Limited FWD

MSRP: $36,590

Invoice: $34,691

True Car Market Average: $32,453 (includes $2,500 cash incentive)

Savings: $4,137 off MSRP, $2,238 below invoice


Hyundai Genesis Sedan

The Genesis sedan is Hyundai’s answer to Toyota’s Lexus and Nissan’s Infiniti; a premium variation of the brand. But rather than create a new brand name, they opted to sell it under the Hyundai moniker. Although the Hyundai badge is conspicuously absent from the outside of the car, it is staring right at you from the steering wheel.

As dramatically as Hyundai has improved their brand image, perhaps it’s too great a leap to take for a premium car. But if your ego doesn’t dominate your common sense, the Genesis sedan is a very credible contender in the segment.

The Deal:

Hyundai Genesis Sedan V8 4.6L

MSRP: $45,375

Invoice: $42,533

True Car Market Average: $40,587 (includes $1,500 cash incentive)

Savings: $4,788 off MSRP, $1,946 below invoice



The mini-minivan is a popular breed overseas, but just hasn’t taken hold here in the States. The Mazda5 is the only one to make its way over here (The Ford C-Max is on its way, but only as a hybrid and without the third row of seats). With sliding rear doors and seating for six, it’s a more fun-to-drive and fuel-efficient way to cart around the family.

The cherry on top: You can get one with a 5-speed manual transmission. Apparently though, there aren’t enough enthusiast moms out there to make a dent.

The Deal:

Mazda5 Touring

MSRP: $22,420

Invoice: $21,747

True Car Market Average: $21,481 (no cash incentive)

Savings: $939 off MSRP, $266 below invoice


Mazda MX-5 Miata

Here’s a surprise. AutoBuying101.com named the Miata one of our Top 10 2012 Convertibles, and it’s been on almost everyone’s best-of lists for years. It’s the cheapest true convertible on the market and an absolute hoot to drive.

So where’s the market disconnect? Well, we wouldn’t expect a small two-seater roadster to be a high volume seller to begin with, but the Miata has been without a significant redesign since 2005, so you could say it’s a bit long in the tooth. However, you could also say it’s a classic and a bargain.

The Deal:

Mazda MX-5 Miata Touring

MSRP: $26,625

Invoice: $21,747

True Car Market Average: $21,481 (no cash incentive)

Savings: $1,385 off MSRP, $293 below invoice


Porsche Cayman

Alright, no spidey senses on this one. No matter the sales figures, you won’t find steals on a Porsche. The hardtop version of the popular Boxster, the Cayman is a great drive but not a great seller. We only wish there were great deals on them.

The Deal:

Porsche Cayman

MSRP: $52,850

Invoice: $47,480

True Car Market Average: $52,594 (no cash incentive)

Savings: $356 off MSRP, $5,114 above invoice


Suzuki Kizashi

Poor Suzuki. While the Korean brands were busily reinventing themselves from compromised bargain boxes to genuinely desirable full-line brands, Suzuki failed to keep up. Their only attempt at the mainstream was the Kizashi sedan. But at least it was a good attempt.

Roundly liked for its taut handling, decent styling, and upscale interior, the Kizashi was unfortunately too little, too late. Speaking of too little, one of the critiques of the Kizashi was that it was a smidge smaller than others in the class, and it could have used a bit more horsepower.

The Deal:

Suzuki Kizashi SE FWD 

MSRP: $23,214

Invoice: $22,145

True Car Market Average: $21,145 (includes $1,500 cash incentive)

Savings: $2,069 off MSRP, $1,000 below invoice


Volvo S60

Volvo has always had the reputation for safety, but they have really tried to uplift their image as a premium brand to be cross-shopped with the other Europeans. They have certainly been successful from the product side; the S60 is an impressive, polished ride.

The public perception just hasn’t followed yet. Reasons? Volvos are not rear-wheel-drive based like BMW or Mercedes-Benz. That hasn’t hurt Audi too much, though. Could there be some lingering concerns in the buying public’s mind about Volvo’s transition to Chinese ownership?

The Deal:

Volvo S60 T5

MSRP: $32,175

Invoice: $30,797

True Car Market Average: $30,337 (no cash incentive)

Savings: $1,838 off MSRP, $460 below invoice


Bottom Line

As you can see, the connection between poor sales and great deals can vary quite a bit. There are great deals, like the Ford Flex and Hyundai Genesis,  nonexistent deals, like the Porsche, and good deals inbetween. 

Remember that TrueCar market pricing is fluid, and could change from the time of this writing. So be sure to further research these deals and others at AutoBuying101.com.