Learn How To Get The Best Deal

Blog Category: The Wall Street Journal

Shortening the Car Buying Process

The average time spent in car dealer showrooms negotiating new car deals and financing agreements increased by 12.5% in 2012 over the amount of time spent in 2010.  This amounts to 2-3 hours of back and forth with the saleperson, the customer, and often the manager before the customer is finally able to drive off the lot. This is despite the fact that over 80% have already spent an average of 18 hours researching prices and car models before even stepping into the dealership according to Google. This often results in very frustrated shoppers.  Now more and more dealers are turning to digital solutions in an attempt to cut this time down and make car shopping a better experience for everyone.

Who’s Best for Dashboard Tech?

Who’s Best for Dashboard Tech?

Dashboard technology has become a hot selling point for carmakers, and not just with premium vehicles. Manufacturers know that even the bargain car shopper likely has a smartphone, and expectations are growing that their car should have the same bag of tricks as the phone in their pocket.

The Wall Street Journal took a look at the in-car infotainment landscape in a very practical application; the writer needed a car, and the dashboard tech capabilities were going to play a big part in the decision. Voice activation, entertainment, and navigation were the main criteria. Here are the findings:

Ford

Ford vehicles use SYNC technology, in partnership with Microsoft. Features include: