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Blog Category: American Customer Satisfaction Index

Lincoln Lives!

Lincoln MKZ

There was a time when Lincoln and Cadillac ran neck and neck in the battle for American luxury car supremacy. Then the Lincoln brand suffered years of neglect, with a long run of substandard, badge-engineered vehicles that failed to inspire buyers. Sales plummeted as more competitors entered the premium vehicle arena. Rumors of Lincoln’s demise swirled overhead like vultures. When long-standing brands such as Pontiac, Oldsmobile, and Mercury bit the dust, it seemed like Lincoln was the next candidate for closure.