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Another Big Toyota Recall, Yet Still Tops in Loyalty

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Toyota announced the recall of 2.5 million vehicles in the U.S., part of 7.4 million worldwide to address an issue with the driver’s side power window switch. If not properly maintained, this issue could result in melting, smoke, and possibly fire. This, on top of several years of assorted other recalls, now totalling over 14 million.

Yet despite these repeated recalls, a recent study by Experian shows that Toyota has nabbed the top spot in customer loyalty.

The recall covers a range of vehicles built from 2007 to 2009, including nearly a million Camrys. The full list of vehicles are as follows:

• 2007 to 2008 Yaris (approx. 110,300)
• 2007 to 2009 RAV4 (approx. 336,400)
• 2007 to 2009 Tundra (approx. 337,100)
• 2007 to 2009 Camry (approx. 938,100)
• 2007 to 2009 Camry Hybrid (approx. 116,800)
• 2008 to 2009 Scion xD (approx. 34,400)
• 2008 to 2009 Scion xB (approx. 77,500)
• 2008 to 2009 Sequoia (approx. 38,500)
• 2008 Highlander (approx. 135,400)
• 2008 Highlander Hybrid (approx. 23,200)
• 2009 Corolla (approx. 270,900)
• 2009 Matrix (approx. 53,800)

The power window switch issue involves the switch feeling notchy or sticky. If commercial lubricants are applied to remedy this, that could cause the smoking, melting, or fire. Vehicles brought in under this recall will have the switches inspected and have a special fluorine grease applied.

Consumers, however, seem unbowed by the problems that have beset Toyota reliability in recent years, including a recall to address an unintended acceleration issue. The Experian study shows that Toyota has attained the top position in corporate loyalty for the first time since 2009, with 47.3%. This tops GM, with 46.2%, and Ford’s 46.0%.